Hvor mange prosent i Norge har iPhone?
19.01.2024, 09:52
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Based on available data and market analysis, it can be estimated that approximately 55.53% of the population in Norway owns an iPhone. This makes Apple the dominant player in the mobile market in Norway. Norwegians have a preference for iPhones, and this is reflected in the sales figures. Telia reports that eight out of the top ten best-selling smartphones in November were iPhones, with the iPhone 12 series being the most popular models. The older iPhone 11 has also maintained its popularity and continues to have high sales volume.
The sale of used iPhones has also increased significantly, according to data from "Counterpoint Research". They show that used iPhones have a market share of 49%, an increase from previous years. This indicates a preference among consumers for Apple products, while Samsung lags behind with a market share of 26%. The transition from Android to iOS has also influenced the market, and this trend is expected to continue this year.
In previous years, the market for smartphones was evenly divided between iOS and Android in Norway, but recent analysis shows that iOS has taken a larger share of the market. The market share of iOS has increased since 2020, and Apple has achieved higher loyalty among its customers. Similarly, Android has seen weaker loyalty among its user base. This trend is also reflected in the USA, where iOS has increased its market share compared to Android.